Strelo Group

Client Overview

Strelo is a leadership and organizational change firm helping mission-driven companies align strategy with humanity. With a growing reputation for their deep, trust-based work, Strelo needed clearer messaging and a more scalable foundation for thought leadership and visibility.

The Challenge

Despite years of client success and referrals, Strelo’s story wasn’t fully visible to the outside world. Their positioning was buried in outdated copy, and their marketing relied heavily on word of mouth. They needed messaging that reflected the depth of their work—and a system to support consistent outreach across channels.

The Solution

Through an intensive discovery process—including founder interviews, client research, and competitor analysis—I helped Strelo articulate its brand foundations, define its voice, and clarify its core messaging. We developed detailed buyer personas, refined their UVP, and created a messaging library and content strategy rooted in their lived client impact.

Results

Strelo now has a crystal-clear brand narrative, strategic messaging aligned with what their clients actually need, and a marketing foundation to scale their visibility. The new messaging has already improved internal clarity, guided proposal writing, and laid the groundwork for a newsletter, social content, and speaking opportunities.