Sunbasket
Client Overview
Sunbasket is a healthy meal delivery startup that quickly rose to national prominence for its organic ingredients, chef-driven recipes, and personalized meal plans. As one of the founding team members, I helped shape the brand's voice, storytelling, and editorial content from the ground up—supporting its growth from early-stage startup to household name.
The Challenge
In Sunbasket’s earliest days, the brand had a powerful product vision but no cohesive story to bring it to life. There was a need to communicate both the convenience and quality of the service, build customer trust in a crowded meal delivery space, and translate complex food and health concepts into accessible, engaging content that could scale across platforms.
The Solution
I built and led the company’s editorial content strategy, overseeing everything from brand storytelling and web copy to blog posts, newsletters, and SEO-rich articles. I developed and maintained a robust editorial calendar, managed a growing team of in-house and freelance writers, and created content that balanced storytelling with performance. My work extended across marketing, product, and brand, ensuring consistency in voice while supporting growth goals.
Results
Sunbasket’s content became a core engine for brand building and customer acquisition. Our editorial voice helped differentiate the company in a saturated market, earning media coverage, customer loyalty, and investor interest. The blog became a trusted source for food and health content, while SEO-driven articles supported significant organic traffic growth. Most importantly, the brand voice we developed helped establish Sunbasket as a wellness-first meal delivery leader with a strong, values-driven identity.
