MNM Architecture

Client Overview

MNM Architecture is a boutique, woman-owned architecture and interior design firm specializing in personalized residential and commercial spaces. With deep expertise in technical execution and a thoughtful, human-centered approach, founder Margaret Nurre Mayell was ready to elevate the brand to reflect the level of care, collaboration, and refinement that defines her work.

The Challenge

Despite an impressive project portfolio and years of experience leading high-profile architecture work, MNM’s brand identity lacked the clarity and emotional resonance to match its design philosophy. Meg’s website was underdeveloped, her messaging didn’t reflect her unique process or point of view, and content creation felt scattered. She needed language that could speak to both residential and commercial audiences without sounding generic or overly corporate.

The Solution

We kicked off with a comprehensive brand discovery process, clarifying MNM’s purpose, mission, values, tone of voice, and unique differentiators. We mapped her audiences (homeowners, retail business owners, and collaborators), identified key emotional drivers, and developed a flexible positioning strategy that could work across sectors. From there, we built a full messaging library, brand narrative, and content strategy, including a complete website rewrite that brought her voice, values, and story to life.

Results

MNM Architecture now has a clear, consistent brand that mirrors the quality of its work. The new messaging honors the emotional weight of designing a home or commercial space, while offering practical clarity for potential clients and partners. Meg now has the foundation (and confidence) to share her work more widely, connect with ideal clients, and grow her visibility in a way that feels aligned and intentional.