Your expertise got you here.
But your story will get you known.
Turn your body of work into a storytelling system so can stop chasing attention and start attracting it instead.
You can prove you’re competent.
But warmth and resonance makes people remember, trust, and rally behind you.
Storytelling Strategy
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Narrative Development
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Messaging Strategy
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Brand Consulting
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Thought Leadership
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Storytelling Strategy ✳︎ Narrative Development ✳︎ Messaging Strategy ✳︎ Brand Consulting ✳︎ Thought Leadership ✳︎
I’ve been telling stories for 20+ years…
And I’ve learned that storytelling isn’t just about getting someone to buy into something. It’s about getting them to believe in something.
My ability to spot a good story is how I landed my first job in journalism. But it was the decade I spent profiling startups, small businesses, nonprofits and some of Silicon Valley’s most influential leaders that taught me how to tell one.
A move into marketing and another decade participating in the creator economy is where I learned the power we all have to shape perception online and become known for our value and values—but only if we’re brave enough to show up honestly and have the tools to shape our stories strategically.
Great storytelling helps your audience believe in a better version of themselves, a vision of the future you’re building, and (ultimately) in you.
The problem I keep seeing business owners and aspiring thought leaders run into is that they jump straight to getting buy in before belief and selling before earning trust. The leave out the struggle that makes their stories relatable and the intimate details that make their stories stick.
That may have worked for a time. But in era where information has become a commodity, the experience, perspective, point of view and values each individual brings to their work is the stuff that attracts opportunities. It’s what allows you to be chosen so you can stop chasing.
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"Loved working with Renee. She’s an exceptional storyteller that is genuinely interested in connecting with her audience in authentic ways. She understands the bigger landscape of what communication means in a context of platform communication channels, and has a vision of how to achieve that for the people she works with.”
Matt Cohen, Founder & CEO, Off the Grid
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“Renee’s creativity, strategic thinking, and profound understanding of content strategy and social media dynamics were evident from the start. Renee consistently demonstrated her expertise in crafting compelling content that not only resonated with our audience but also aligned perfectly with Ridwell’s brand voice and mission. Her innovative approach to content creation and her ability to stay ahead of social media trends significantly boosted our online presence and engagement.”
Laure Gallagher, Director of Product Marketing, Ridwell
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“I highly recommend Renee to any organization looking for an inquisitive and collaborative content marketer who will ask the right questions to drive outsized results…At our fledgling startup, her "I will figure this out" mindset was invaluable and I always appreciated her ability to apply her journalism background to ask the right questions to drive improvements. Plus, her good humor, collaborative spirit, and professionalism made her just lovely to work with.”
George Nachtrieb, Co-Founder, Sunbasket
Services
First, we get clear on your narrative throughline. Then, we translate your mission, vision, and purpose into approachable content that captures and keeps the attention of your ideal audience.
By getting clear on your story (along with all the ways and places you can tell it), you can:
Win the attention of the right audiences,
Do less marketing while having more impact,
Maintain the loyalty of your audience while earning trust with new ones, and
Build a good reputation so opportunities come to you.
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Build authority—authentically.
It's hard to show up online in a way that feels good and stays true to yourself. But, it's not impossible.
By sharing your expertise through your lived experiences you can become a thought leader that talks to your ideal audience, not at them.
You have everything you need. I simply help you uncover it and organize it so that your ideal customer can find you and decides to stick around to hear more. -
Get noticed and be loved.
You know you have a great new product or service. But, do you have a great story to tell about it?
In the age of AI, if you don't have a story, you don't have a brand.
And unless you love wasting time and money, don't even think about creating content without having a compelling narrative to back it up.If you want to quickly scale your audience, connect with ideal buyers, establish trust, and secures brand loyalty, let's start with your story.
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Your brand is your reputation.
Want to be known for something good? Start by learning from someone great.
Every other Friday, get the story and breakdown of a good approach that worked to grow a small founder-led business making a big impact.
Come for a lesson on how to build your brand reputation. Leave feeling hopeful about humanity.
Here’s the problem…
Too many remarkable people are still the best-kept secret in their space, or a prophet without followers within their own organization. The problem is never the idea. It's always the story around it. Here’s how we go about fixing that.
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Get Clear on Your Goals
First, let’s figure out your content goals—from your website to your social channels to your pitch presentations. Are you looking to grow an audience? Become a beloved thought leader? Improve your reach and engagement? Resonate deeper? Get customers? Get clients? Get funding? Get team buy-in?
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Deep Dive into Your Story
Next, we take a deep dive. Depending on your goals, I’ll lead you (or your team) through a series of workshops and frameworks to define your brand narrative and supporting content. We’ll identify what channels to focus on, and craft a strategy that makes it simple and easy to create impactful content.
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Craft the Message
I’ll present you with a sustainable strategy and build systems to help you see the strategy through.
Whether you’re going at it alone, have a team, or need a team, the strategy, system and messaging we develop can be moulded to your specific needs, goals and content type.
RESULTS
Client wins sound like:
Average audience growth of 1,000+ new followers per month – through strategic storytelling and content that actually resonates.
Transforming a founder’s brand story into an irresistible pitch – helping them secure their first round of funding.
Revamping a newsletter’s content strategy – boosting open rates from 6% to 46% by making the emails something people wanted to open.
Turning a founder’s mission into a clear, compelling brand manifesto – so their customers saw themselves in the story, not just the product.
Creating content that goes viral (and converts) – generating 1M+ views and a 145% audience growth surge for a B2C subscription startup.
Brands I’ve worked with…
Ready to become known?
In a world of noise, the most human stories cut through. Every week, get a story and actionable insight on how to use storytelling to attract opportunities, build your reputation, connect with your audience, and get buy-in for your business or big idea.
Okay, you found me… Now let's make sure your ideal audience finds (and loves) you.
We’ll work together on a brand narrative and content marketing plan that’ll get your unforgettable story in front of the right people in the right places.