All the obvious (and not so obvious) places to tell your brand story
In today's super saturated content universe, it's not enough to simply offer a product or service — you need to differentiate yourself through a compelling brand story. But where should you tell that story?
Everywhere.
From your website to your product packaging, every space is opportunity to tell your brand story and connect with your audience.
Here’s where you can show your brand personality:
1. Your website
Your website is probably the most important platform for telling your brand's story through visuals, copy, and multimedia. But it’s not just the landing page that’s an opportunity to let you content shine. Your about page, your thank you page, your “oh-shoot this link is broken” page—all excellent opportunities to show your sparkling personality.
2. Newsletter, blog & social media
These are all the obvious places for “content marketing” and the second most obvious place to tell your brand story. All the stories you tell on a blog can be pieced apart and extend to you social media—where you can really have fun— which ideally should loop back to everything else.
3. Ads
As a brand, you need to run advertising campaigns on TV, in print, radio, podcasts, social media or Google to reach a wider audience. More than ever (especially as the AI bots are taking over), good storytelling is critically important in advertising.
4. Product packaging
This one’s a little less obvious. But if you have a product, your packaging is an excellent place to talk about your origin story, mission or values. Just think about how much time you’ve spent looking at that milk carton while munching on your cereal in the morning.
5. Events and experiential marketing
Creating live events and experiences are a strategy to tell your story in a way that allows you to be more interactive with your customers and shape the messaging of your brand. Ultimately, this is super important because you want the stories that are being told about you to reflect the ones you tell about yourself.
To sum it up: every touchpoint with your customers is an opportunity to tell your brand's story and build a connection with your audience.
By showcasing your values, mission, and personality in your website, content marketing, advertising, product packaging, and events, you can differentiate yourself from competitors and create a loyal following.
Remember, your brand story is not just about what you do, but why you do it. So, take advantage of every opportunity to share your narrative and leave a lasting impression on your customers.
